Imagine Live

Job description:

If you have in-depth knowledge of marketing tools and strategies and are able to lead integrated digital marketing campaigns from concept to execution, if your passion is digital marketing, we want to meet and talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

/en/digital-marketing-specialist-1121

Job responsibilities

• Design digital media campaigns aligned with business goals
• Breakout strategic objectives to the task level
• Own and be accountable for the success of digital marketing campaigns including social media, Google, and programmatic advertising, ensuring they are optimized for maximum reach and impact
• Manage and maintain the company's website, ensuring it is up-to-date, user-friendly, and reflective of the brand's messaging
• Track, report, and analyze website analytics
• With the support of the internal creative and content team, create engaging and relevant content for various digital channels, such as blogs, social media, videos, etc.
• Implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Research and analyze competitor websites and online presence
• Stay up-to-date with digital media developments
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Help create campaign messages, content for the campaigns and other marketing communications

Required qualifications

• BS/MS degree in Marketing, Digital Media or a related field
• 3+ years of proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with visual communication principles
• Familiarity with web design and content management systems
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Excellent analytical and project management skills
• Strong data-driven thinking
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with content creation, creative brainstorms and marketing communication techniques

Required candidate level: Mid level

Additional information