CRM Manager
Deadline: 16 May 2024
Employment term: Permanent
Category: Other IT
Job type: Full time
Location: Yerevan
Job description:
We are seeking an experienced CRM Manager to join our team. The ideal candidate will have a strong background in CRM strategy and execution, and a deep understanding of the gambling industry.
/en/crm-manager-23
Job responsibilities
- Develop and execute CRM strategies to drive customer retention, engagement, and loyalty across all digital channels;
- Utilize customer data and segmentation to personalize communications and promotions, maximizing the effectiveness of marketing campaigns;
- Collaborate with cross-functional teams including marketing, product, and analytics to optimize the customer journey and enhance the overall customer experience;
- Manage email marketing campaigns, including content creation, segmentation, A/B testing, and performance analysis;
- Implement automated marketing workflows and triggers to deliver targeted messages and promotions based on customer behavior and preferences;
- Monitor and analyze key performance metrics such as customer lifetime value, retention rates, and engagement metrics, and provide actionable insights to optimize CRM initiatives;
- Stay up-to-date with industry trends, best practices, and regulatory requirements in CRM and gambling marketing.
Required qualifications
- 3+ years of experience in CRM in the gambling or gaming industry;
- Experience with CRM platforms and email marketing tools;
- Experience with SQL or other data manipulation languages is a plus;
- Strong analytical skills with the ability to interpret data and drive actionable insights;
- Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams;
- Understanding of responsible gambling principles and regulations.
Required candidate level: Not defined
Additional information
Apply Here!
Please note that only shortlisted candidates will be contacted for an interview.
Professional skills
CRM
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About Company
Softland is a software development company that provides end-to-end solutions for your business. Softland offers a wide range of software development services, as well as to meet the needs and requirements of customers for the most modern technologies. Offering a wide range of software development services, we strive to meet the very needs of our customers for the most cutting-edge technologies. SoftLand is specialized in developing scalable enterprise applications with high availability using ReactJS, C#/.Net.
SoftLand offers iGaming and betting software backed by industry specialists, including developers, designers, QA engineers, trading specialists, and risk managers. SoftLand brings together the best industry digital experts, assets, and platforms with unique services, tools, and various operating models.
Services:
- Risk Management
- Consulting and a one-time setup
- Player acquisition
- Product management and UI/UX design
- Market research
- Business management
- Licensing services
Benefits
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