Digitain

Job description:

We are seeking a dynamic and experienced Digital Marketing Specialist who will be responsible for developing and executing B2B digital marketing strategies. We expect that our new team member will play a pivotal role in shaping our online presence and promoting our cutting-edge solutions to a targeted audience.

/en/digital-marketing-specialist-1103

Job responsibilities

• Develop and execute comprehensive B2B digital marketing strategies that align with company goals and target audience
• Plan and oversee digital marketing campaigns, including SEO, social media, paid advertising including social media, Google, and programmatic advertising, ensuring they are optimized for maximum reach and impact
• Manage and maintain the company's website, ensuring it is up-to-date, user-friendly, and reflective of the brand's messaging
• With the support of the internal creative and content team, create engaging and relevant content for various digital channels, such as blogs, social media, videos, etc.
• Monitor, analyze, and report on the performance of digital marketing campaigns, using data-driven insights to continuously optimize strategies
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital touchpoints
• Stay updated on industry trends, emerging technologies, and digital marketing best practices to keep the company at the forefront of innovation
• Manage and allocate the digital marketing budget effectively, ensuring a strong ROI on all activities
• Drive customer engagement and retention through personalized digital experiences and targeted campaigns

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Proven work experience of a minimum of 2 years as a Digital Marketing Specialist or similar role
• In-depth knowledge of digital marketing tactics, tools, and channels, including SEO, SEM, social media, email marketing, content marketing, and analytics
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Proficiency in using digital marketing tools such as Google Analytics, SEO tools, marketing automation platforms, and social media management tools/platforms
• Creative thinking and the ability to generate innovative marketing ideas
• Excellent written and verbal communication skills
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
• Experience in cooperation with marketing teams and external partners
• English speaking/reading/comprehension is required

Required candidate level: Mid level

Additional information