SoftConstruct

Job description:

VBET, a premier online betting and gaming company, is seeking an experienced and innovative Senior Copywriter to elevate our marketing initiatives. As a senior member of our team, you will play a pivotal role in shaping the brand narrative and engaging our audience across diverse platforms. The ideal candidate will possess exceptional language proficiency in Armenian, English, and Russian, along with robust managerial acumen and a deep understanding of the gambling industry.

/en/senior-copywritervbet-10

Job responsibilities

Hard Skills:

• Strategic Content Development:

  • Develop compelling and nuanced copy that resonates with our target audience, incorporating gambling nuances and industry-specific language.

Craft engaging narratives for various platforms, including website content, social media, email campaigns, and promotional materials, ensuring alignment with the brand's gambling-focused messaging.

• Multilingual Expertise:

  • Leverage your proficiency in Armenian, English, and Russian to create culturally sensitive and linguistically accurate content for our diverse customer base.

  • Translate and adapt marketing materials while preserving the nuances of each language, catering to the preferences of our international audience.

• Innovative Campaigns:

  • Conceptualize and deliver creative marketing campaigns that showcase our gambling products and services, driving customer excitement and engagement.

  • Stay abreast of industry trends and competitor strategies to develop innovative, data-driven marketing initiatives that capture market share.
    

• Operational Efficiency:

  • Effectively manage projects, ensuring seamless coordination between departments and timely delivery of high-quality content.
    

Soft Skills:

• Guidance:
  • Support the content team by offering subtle guidance, allowing junior members to cultivate their expertise and grow based on their unique strengths and experiences.
  • Contribute to facilitating an environment where team members can learn from one another, fostering a collaborative atmosphere that encourages individual growth within the fast-paced, ever-changing industry.
    
• Creativity and Risk-Taking:
  • Push creative boundaries, developing innovative campaigns that resonate with our audience and differentiate VBET in the competitive gambling market.
  • Embrace calculated risks, experimenting with new ideas and approaches to captivate customers and enhance brand loyalty.
    
• Adaptability and Resilience:
  • Thrive in a dynamic, high-pressure environment, adapting swiftly to market shifts and emerging trends in the gambling industry.
  • Demonstrate resilience and poise under pressure, turning challenges into opportunities for growth and innovation.
    
• Stakeholder Collaboration:
  • Collaborate closely with cross-functional teams, including marketing, design, and product marketing, regional operation, to ensure seamless integration of content strategies with overall business objectives.
  • Per necessity, engage with external partners, such as influencers and affiliates, to amplify our brand presence and develop mutually beneficial relationships.

Required qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• Extensive experience as a Senior Copywriter in the gambling industry, demonstrating a track record of successful and innovative content campaigns
• Exceptional language proficiency in Armenian, English, and Russian, with the ability to craft compelling content that resonates deeply in each language
• Proven leadership skills, including experience managing high-performing teams and driving exceptional results

Required candidate level: Senior

Additional information