SMM Specialist/VBET

Deadline: 20 July 2024

Employment term: Permanent

Category: Marketing/Advertising

Job type: Full time

Location: Yerevan

Job description:

About the Company:

VBET is an award-winning sports betting and gaming operator with 20 years of experience in the industry powered in-house by Bet Construct. We hold over 10 licenses and operate in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment. We are looking for a SMM Specialist to join our team.

About the Role:

We are looking for a creative and strategic thinker to take on the role of SMM Specialist. In this role, you will be responsible for developing and implementing social media strategies to build brand awareness, increase engagement. As well as build content plans and realize them. You will work closely with cross-functional teams to ensure our brand messaging is consistent across all channels and resonates with our target audience.

Job responsibilities

  • Develop and execute comprehensive social media content plans and strategies to achieve company goals and objectives

  • Develop and implement cohesive brand strategies to enhance brand's presence in the gambling industry and increase brand awareness

  • Film and edit engaging reels that showcase our brand and drive engagement, leveraging popular trends and challenges.(CapCut, InShot, Adobe Premiere Rush, or similar software.)

  • Oversee PR efforts related to social media, including managing media relations, drafting press releases to amplify our brand's message

  • Stay up-to-date with current technologies and trends in social media, design tools and applications (FB, Instagram, X, YouTube, TikTok)

  • Collaborate with cross-functional teams, including marketing, compliance, and customer service, to ensure brand initiatives are aligned with business objectives and regulatory requirements

  • Analyze social media performance metrics and insights to track the success of our campaigns, identify areas for improvement, and make data-driven recommendations

Required qualifications

  • In-depth knowledge of the gambling industry, including market trends, regulations, and consumer behavior
  • Proven experience in social media management

  • Clear understanding of content plan creation and implementation

  • Creative thinker with a passion for storytelling and a keen eye for design and aesthetics

  • Experience filming and editing engaging content, with proficiency in video editing apps and tools and strong understanding of trends.

Required candidate level: Junior

Additional information

Role Benefits:

  • Competitive experience-based salary
  • Coverage for the employee health insurance
  • Upskilling and reskilling trainings
  • Social events, corporate parties
  • 4 days off during a year
  • Transportation
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Professional skills

Business relationship building


YouTube Ads

Soft skills

Written communication skills

Design skills

Time management


Creative thinking


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Margarita Margaryan, Chief HR Officer

Softconstruct is a company with a strong passion for discovering groundbreaking solutions in the field of innovative technologies. The key to our success, as we see it, lies in the dedication, endeavour and curiosity of our tribal community and the fearless drive for exploring new horizons. 

We have built an environment that brings together 4000+1 creative professionals united for the love of the game. We provide a healthy working ecosystem and a vast amount of opportunities for personal and professional development. We support our teams in their pursuit to keep the balance between work and fun. 

We dare to take the risk of exploring new ideas and doing things that we haven’t done before. We are bold enough to go beyond our own limits, to improvise and learn along the way.
Our vision is about being fearless and transforming ideas into business stories. 


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SoftConstruct is an imagination-driven tech company with a passion for transforming ideas into business stories and developing innovative technology solutions for various industries.Our ecosystem has given birth to market-leading independent labels, such as BetConstruct, FeedConstruct, SpringBME, Ucraft, FasTToken, FastShift, and many more, all united under the tagline "Imagined by SoftConstruct". This unique blend of creativity, fearless approach and inventiveness drives us to create brands from an iGaming tech solutions provider to a Digital event hosting platform and everything in between.
From the very first day, Soft’s approach to business has always been atypical - daring, non-stop, creative and bold. And this journey of bold innovation and creativity has helped the business evolve into a visionary brand that brings together over 5,000 people around the world, spans 10+ trademarks with a number of branch offices operating worldwide. Reframing the limits and questioning existing patterns has been and remains the key to scaling our business story, bringing profound results and solutions to the people we work with and work for.
SoftConstruct was founded by the Badalyan Brothers in 2010.

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Welcome to Softonstruct


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Photo Gallery


Free language courses
Teambuilding and corporate events
Complimentary tea, coffee and refreshments
Local and online training package
Free parking
Day off
Family medical insurance
Knowledge sharing culture
Regular salary review
No dress code
Employee Discounts & Perks
Staff referral program
Gifts for different occasions
Gamezone or fun activities
Sports and intellectual games participation
Corporate gym
Office sports and yoga zone

Contact details


Phone: (010) 510051

Address: Garegin Hovsepyan 20, Yerevan, Armenia