CRM Manager
Крайний срок: 16 Май 2024
Условия контракта: Постоянный
Категория: Другие ИТ
Тип вакансии: Полная ставка
Местонахождение: Ереван
Описание работы
We are seeking an experienced CRM Manager to join our team. The ideal candidate will have a strong background in CRM strategy and execution, and a deep understanding of the gambling industry.
/ru/crm-manager-25
Обязанности
- Develop and execute CRM strategies to drive customer retention, engagement, and loyalty across all digital channels;
- Utilize customer data and segmentation to personalize communications and promotions, maximizing the effectiveness of marketing campaigns;
- Collaborate with cross-functional teams including marketing, product, and analytics to optimize the customer journey and enhance the overall customer experience;
- Manage email marketing campaigns, including content creation, segmentation, A/B testing, and performance analysis;
- Implement automated marketing workflows and triggers to deliver targeted messages and promotions based on customer behavior and preferences;
- Monitor and analyze key performance metrics such as customer lifetime value, retention rates, and engagement metrics, and provide actionable insights to optimize CRM initiatives;
- Stay up-to-date with industry trends, best practices, and regulatory requirements in CRM and gambling marketing.
Требования
- 3+ years of experience in CRM in the gambling or gaming industry;
- Experience with CRM platforms and email marketing tools;
- Experience with SQL or other data manipulation languages is a plus;
- Strong analytical skills with the ability to interpret data and drive actionable insights;
- Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams;
- Understanding of responsible gambling principles and regulations.
Требуемый уровень кандидата: Не определено
Дополнительная информация
Apply Here!
Please note that only shortlisted candidates will be contacted for an interview.
Профессиональные навыки
CRM
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