SoftConstruct

Описание работы

VBET is an international sports betting and gaming brand in over 120 countries worldwide and powered in-house by BetConstruct. We have highly ambitious plans, and we are looking for a Sportsbook Product Marketing Specialist to coordinate VBET Sportsbook Product Marketing strategies to establish the business in different markets.

About the Role

This role reports to the Sportsbook Product Marketing team lead and is responsible for product marketing planning and implementation to achieve the department’s KPIs, as well as for participation in developing and executing against launch plans that bring relevant products to market. The ideal candidate understands the principles of product marketing of online entertainment space and has a passion for building up knowledge and experience in the field.

About the Team

Marketing is one of the most important areas of our business, and Product Marketing is at the core of it. Our advanced Product Marketing team is continuously expanding and we welcome specialists who have a passion for building a world-leading brand with us, giving our customers the best betting and gaming experience in a safe and secure environment. If you have the passion and collaborative spirit, let’s move forward together.

/ru/sportsbook-product-marketing-specialist-vbet-5

Обязанности

• Participate in the developing localized strategies for promoting Sportsbook products in different markets, as well as in the planning process of marketing activities
• Work with the product team to identify and release new enhancements and features
• Collect data from all relevant departments (Digital Marketing, SMM, Customer Support, CRM, etc.) regarding the results and feedback of the promo
• Review and analyze competitors’ promotions and marketing activities on a daily and monthly basis and analyze international best practices of the gambling industry, to increase the efficiency of the promotions
• Ensure that all materials (Marketing Copy, Visual Materials, MoF Documents, etc.) are timely prepared for the Promo launch and are correctly displayed and timely withdrawn from the website
• Spread information to all the relevant units (Copywriters, Design Team, Digital Marketing Team, Social Media Team, Development Team, etc.) according to the brief of new promo/features
• Coordinate planning of product marketing including product launches, promotion campaigns and events
• Learn and implement product marketing best practices, track and understand trends and their prospects
• Collaborate closely with other key internal units to define the strategy and roadmap for VBET’s game-changing growth initiatives

Требования

• 1 year of relevant product-marketing or marketing experience is preferable
• Betting and gambling industry knowledge
• Passion for Sportsbook products and understanding of domestic and international trends
• Good organizational and communication skills
• High level of flexibility and adaptability to maneuver in a very dynamic environment
• Proficiency in English, knowledge of other languages is an advantage

Требуемый уровень кандидата: Средний уровень

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