Cofix Armenia

Job description:

Position Overview:
The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to increase brand visibility, customer engagement, and revenue growth. This role requires a strategic thinker with a deep understanding of digital marketing trends, data analysis, and best practices. The ideal candidate will have a strong background in digital marketing, excellent project management skills, and the ability to work collaboratively with cross-functional teams.

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Job responsibilities

Key Responsibilities:
1. Digital Strategy Execution:
* Wxecute comprehensive digital marketing plans and campaigns that align with company goals.
* Identify key digital trends and emerging technologies to enhance the company's digital presence.
2. SMM & Content Marketing:
* Oversee the creation and distribution of high-quality digital content, including blog posts, social media, email campaigns, and multimedia assets.
* Collaborate with content creators, designers, and other stakeholders to ensure consistent brand messaging.
* Oversee the company's social media presence across multiple platforms.
* Develop and execute social media campaigns to increase engagement and brand awareness.
3. Analytics and Reporting:
* Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns.
* Prepare regular reports on campaign performance and provide recommendations for improvement.
* Monitor ad targeting and budgets
4. Collaboration and Communication:
* Work closely with other companies to ensure new marketing initiatives on provided topics and spheres.

Required qualifications

Qualifications and Skills:
* Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree is a plus.
* Minimum of 1 year of experience in digital marketing, an experience in F&B will be seen as advantage
* Strong knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager.
* Proven track record of developing and executing successful digital marketing campaigns.
* Excellent analytical skills and the ability to use data to inform decision-making.
* Ability to manage multiple projects simultaneously.
* Excellent communication and interpersonal skills.
* Experience with budget management and resource allocation.
* Ability to work in a fast-paced environment and adapt to changing priorities.
* Good problem solving skills and taking responsibility for own actions.

Required candidate level: Senior

Additional information