Lira Agency

Աշխատանքի նկարագրություն՝

Good morning, my name is Artem Akulov. I am the founder and head of Premier Google Ads Partners at Lira Agency. Since 2017 we have been creating and managing advertising campaigns in Google Ads for companies in the US, Canada, Europe and Asia, working with Yandex Direct.

We are growing and the scale of operations is growing, so I need a permanent employee for the position of contextual advertising specialist, a solid jun, with the possibility of growth to a senior specialist or PPC team lead.

Lira is a Premier Google Partners Agency, the office is located in Yerevan, and the team works in a hybrid office/remote format. We help companies from different countries to effectively use Google Ads and Yandex Direct to increase sales and number of customers, customize analytics, help to increase conversion and ROAS and help companies enter new markets and build sales there. And we also run our own Google Ads PPC projects for the US.

I am looking for a person who necessarily has experience in the role of a specialist in contextual advertising from 6 months, is able to create and manage advertising campaigns, to achieve that the advertising traffic was formed into a clear and measurable result for our clients, and clients recommended us, I am looking for a person who knows how to organize processes, to do, has an inquisitive and quick mind, is able to find a common language with any person, and can not tolerate irresponsible and undisciplined people!

In this position, we will teach you how to solve problems in the field of Internet marketing in the international market, show you the tricks that are not taught by any university or online courses, you will participate in real time in how our company and the businesses of our clients are developing.

You will have to pass through a gigantic amount of information, work in the mode of crazy multitasking and uncertainty, most likely overtime, read a lot of literature, communicate with a huge number of people and absorb, as a sponge, every word of your manager. If you are NOT ready for this, then don't waste our time or yours and don't read any further.

The main task of an engineer (a specialist in contextual advertising and web analytics in our terminology):

• Effective project work with Yandex Direct, analytics and optimization of advertising with mandatory achievement of target business indicators on projects.
• Training in Google Ads for work with international projects.

/am/google-ads-ppc-specialist-junior-2

Աշխատանքային պարտականություններ

• Work on a ready-made plan with paid traffic channels (Yandex Direct, Google Ads/Google Ads-optional) under the guidance of an experienced bureau engineer, adhering to the framework of work with advertising;
• Setting up web analytics systems, tracking events and conversions (Yandex Metrics, Google Analytics) - If you lack skills, we will teach you.
• Preparing and launching advertising campaigns (following the launch framework, collecting semantics and audiences, building account structure, setting up advertising campaigns, writing ads with info style compliance);
• Preparing hypotheses for testing and conducting experiments, implementing experiments;
• Analyzing the effectiveness of advertising campaigns and landing pages, experiments on technical (CTR, microconversions, cost per click) and final indicators (conversion, number and value of applications/leads/sales/macroconversion/profit);
• Regular optimization of advertising campaigns and landing pages;
• Control over the quality of advertising campaign development, and analytics systems;
• Preparation of reports on work performed and achievement of target business indicators, justification of results based on data

What you will additionally learn to work with as a junior+ contextual advertising specialist:

• Master Google Ads
• Do advertising for e-commerce
• Lead international projects (mostly in English)
• Build end-to-end analytics,
• integrate CRM and advertising systems, set up offline conversions, and use offline conversions to optimize advertising campaigns
• Analyze advertising campaigns, build hypotheses and test them in practice

Անհրաժեշտ հմտություններ

The job of an engineer (specialist in contextual advertising and analytics) will suit you if:

• you have passed the exams for a certified specialist of Yandex Direct or Google Ads;
• a certificate of a specialist in Google Analytics will be an advantage;
• you know how to work with Excel (MS Excel) and Google Sheets at the level of using complex formulas, filters, macros, summary tables and charts;
• you understand the difference between "to do" and "to make";
• you know how to express your thoughts in the text;
• in a situation of uncertainty, when there is no clear technical task, you can make the right logical decision and take responsibility for its realization;
• you understand how traffic is converted into profit for the clients of the office, experience in setting up end-to-end analytics systems (call tracking, CRM) will be a plus, if not - we will teach you;
• you know the basics of HTML, JavaScript, and regular expressions at the level of working with Google Analytics and Yandex Metrika, Google Tag Manager, and retargeting;
• you have developed communication skills and the ability to work in a distributed team; you are responsible and always finish work on time.

Պահանջվող թեկնածուի մակարդակը: Կրտսեր

Աշխատավարձ: 800 USD - 1400 USD Գրանցված ամսական

Լրացուցիչ տեղեկություն